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Writing an Engaging Service Overview Webpage The structure for a service page is simple: Setup the value that service provides Explain how you deliver it differently Introduce your proven process for delivering it effectively It sounds simple from 15k feet, but after executing on it the biggest mistake often made is including too much of the details.

Meaning you have a service and completing that service involves performing 10 different tasks and we tell you about each of those 10 tasks. This often happens because we start to think the details are what lead to the value and are also what differentiate us.

However, neither is true. Uncovering effective value statements and true differentiators is simply hard to do and can honestly lead to some hard conversations. Before you Write Anything, Get the Proper Story Anytime we begin copywriting we always spend time interviewing the various service experts within a firm.

An initial question set example looks something like this: Who is the ideal client for the service? Go beyond the easy answer such as defining a market e.

Instead, look to be as narrow as you can. What is the real value of the service to the client? This one is always the hardest for anyone to think about because you really need to get them below the surface.

What is unique or different about the service vs. These differences could be process related, team expertise related, time to completion related, etc. How are we more experienced? What is the cost of NOT using the service?

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This is a little more of the fear factor. What do they risk if they forgo using us? This is a simple process question. Do we have a methodology for delivering the service dependably to the client time in and time out?

Can we convey this visually through an infographic that makes it easy for a prospect to understand? This is your cross-selling question. Hopefully this helps you in preparing to write an effective sales pitch on your service pages.Custom Paper Writing Service Proceed to the order page and fill in the simple form, specifying your paper details Calculate your price Type of paper: Article Article review Annotated.

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writing services page

Writing Your Product/Service Descriptions Your descriptions are a major part of your product/service page. What they say, the way they are written, and how they are organized in relation to one another can have a major impact on your visitors’ and buyers’ decisions.

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