Case study on disney land theme park

The things that motivated Disney to set up theme parks abroad were more business opportunities. The management realized how successful they were in the US and that their resorts attracted a lot of foreign travelers. Realizing this allowed them to consider tapping into the global market, which would mean more profits and a more global company. The pros from the standpoint of the Walt Disney Company would be more profits, gaining global product and differentiation, and better diversifying their company.

Case study on disney land theme park

For the visitors it was too expensive, highly gathering place most importantly it ignored the French culture. They took further loans and investment and increased its attributes and surprisingly finally it got the visitors attraction.

Now it is one of the most profitable theme parks of Disney around the world. Euro Disney had a very hard initial experience in France.

There were various errors made in the operations of Euro Disneyland, which affected the French culture. An example of this is the Walt Disney Company's policy of serving no alcohol in its parks in California, Florida, and Tokyo, which it extended to France.

However by implementing this American strategy, it caused astonishment and rebellion in France where a glass of wine for lunch is a given. It failed to recognize that alcohol is viewed as a regular beverage with meals and a part of daily life. After much consideration, in Maythe Walt Disney Company changed its policy and allowed wine and beer in the Euro Disneyland theme park.

The decision of breakfast was another cultural mistake, but in the opposite way. Disney assumed that French customers would want to eat French breakfast while they wanted American one.

Operational errors were also committed for Disney, for example Disney assumed that Monday would be a light day and Friday a heavy day, so they arrange the staff accordingly, turned out to be the opposite and Disney had a big problem with that. Another assumption such as optimistic assumption about attendance was also made.

If Disney had conducted a primary research and learned from their potential customers, French and Europeans, they would have forecasted those mistakes and prevented them from happening.

Also if Disney had controlled better the controllable forces, price and promotion for example, they would have a better initial experience.

France was the best choice for Euro Disney, because it presented the best geographic location and also had many incentives from the French Government, cheap land, and easy bank loans.

To conclude, Disney had a very poor initial performance due its lack of knowledge about the French and European preferences and culture. If Disney had followed the steps proposed above they could have had a better initial experience. Therefore, Disneyland is a great cross-cultural lesson for students and business man around the world.

This park was the idea of Walt Disney and became known as Disneyland. At the time it was one of the biggest and most innovative parks in the world. The ideals behind Disneyland were that Disney could create a place where both kids and adults can go and have fun.

Follow by Email

From the time of opening, Disneyland became an immediate success. Unfortunately, Walt Disney passed away inand never had the chance to see his vision for the park come to fruition.

One of the most creative and innovative ideas that Disney had was the creation of the Experimental Prototype Community of Tomorrow.

This area, known as EPCOT was opened in to be an area that served as a testing ground for ideas which could be used in cities in the future. To be successful Tokyo Disneyland took several steps. Initially Britain, Italy, Spain and France were all considered as possible locations.

A factor that was thought to be crucial to the park's future success if it was to attract sufficient visitors. The proposed location put the park within 4-hours drive for around 68 million people, and 2 hours flight for a further million or so.

Planned to open early Approximate budget was 2. Also start broadcasting two hour dubbed Disney program in national television networks. Recipes were adapted for European taste. Euro Disneyland has six hotels consists of rooms, camping sites. This may have been partly due protests from French locals who feared their culture would be damaged by Euro Disney, but whatever the cause the low initial attendance was very disappointing for the Disney company.

Coupled with high prices for food and souvenirs, the Euro Disney Company started to close hotels during the winter months.

Case study on disney land theme park

But due to small in size Disney Hong Kong failed to attract guests. So Walt Disney has made plan to expansion it by help of local govt financial support.

But the project stalled due to change in Beijing approval. In Nov Disney finally received an approval from Chinese govt. The proposed plan will create new jobs.Disneyland in Paris: A Case Study Jacqueline Brogdon Disneyland opens in Anaheim, CA on July 17, (over million visitors) Disneyworld opens in Orlando, FL on October 1, The Walt Disney Studio Theme Park was opened, it blends Disney entertainment and attractions with the history and culture of European film.- The new Disneyland Paris CEO also introduced a one-day pass giving visitors access to both two parks which is cheaperthan 2 separate tickets Disneyland Case Study 2.

Content 1. Case summary 2.

Disneyland in Paris: A Case Study by Jacqueline Brogdon on Prezi

Factors. View Disney America Theme Park Case Study from MBA at University of Texas. Module 3: Case Study Assignment It is important for any organization, regardless of size or legacy, to understand86%(7). Case Study- Disney Theme Park Words | 7 Pages.

Is this paper helpful?

The Walt Disney Company is the world’s largest amusement park operator. It was founded on October 16, , by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Taking on its current name Disney in Case Study- Disney Theme Park Words | 7 Pages. world’s largest amusement park operator.

It was founded on October 16, , by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Taking on its current name Disney in The central theme is that people visit the park for an “authentic” Disney day out, this approach is reflected in the transformation of the park’s name to Disneyland Paris.- The Walt Disney Studio Theme Park was opened, it blends Disney entertainment and attractions with the .

Theme Park Case: The Walt Disney Company | nasim moeini -