Business analysis of harley davidson motor company essay

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In the very early s, at the height of the worldwide motorcycle boom, an ad salesman named Rick Sieman envisioned a journal which would enable honest information to be exchanged between enthusiasts.

Four decades since DIRT BIKE appeared and then faded from its original format, it continues to exhibit a fascinating impression on its now-fifty-something former readers. DIRT BIKE is here examined by the author by means of reception studies; interviews with Sieman, a later editor, and former readers; and a contextual analysis of early s American motorcycling culture.

His latest career iteration is as salesman for a biker magazine. The man likes motorcycles; he believes he can make this work. The other older, experienced salesmen for the magazine have had no success whatsoever in breaking into this market.

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The man takes a very different approach to the job. He will speak his language. As he describes his technique: You make sissy bars, right? You even charge them for the mail! Sieman continued to sell advertising for the big street bike magazines, at the same time becaming personally more involved in a different motorcycle phenomena: These magazines and their staid writers did little to build a bond between themselves or amongst the emerging dirt riding community, and could be embarrassingly out-of-touch.

The late s and early s saw an explosion of interest in small and off-road motorcycle sales. The principal factors contributing to this were: For most young persons, the idea of getting a powered ride—be it on horseback or powered bicycle, as an alternative to walking or riding a bicycle—had long been a dream, and they and other segments of American society purchased motorcycles in record numbers.

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By the very late s interest had faded and world-wide sales dropped precipitously, with many small manufacturers failing Russell Daydreaming while he carried on the perfunctory talk of Choppers, Hogs, and Shovelheads, he imagined a truthful and straightforward alternative to the product-testing habits of the then-leading motorcycle publications.

It would be a forum, a conversation across the growing community of riders. This talk was honest and held nothing back from those asking the questions. What was the right way to change a tire or tune an engine?

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